LINE Design system for LP

2018.12

In 2018, as the industry shifted from Sketch to Figma and entered the golden age of app services, modular design systems began to be widely discussed for their potential to enhance user experience (UX). This was also when the concept of systematizing design to improve UX became a critical focus. I joined a project to create a preliminary design system draft for LINE Japan, dedicating about a month to this effort. I gathered and reviewed all landing pages released by LINE Japan, conducting a thorough analysis of elements such as font colors and sizes, button colors and shapes, and layouts. By standardizing these components, I laid the groundwork for a cohesive and modular design system unique to LINE.